Thanks to all who registered for the 2025 Beverly Holiday Parade!
This will be our largest parade ever with nearly 80 organizations sure to dazzle children of all ages.
SAFETY! Please remind everyone in your group that wrapped candy may be HANDED out along the route – Do not throw it on the street. This encourages children to dash into harm’s way to retrieve it
Pre-Parade Information
Our parade is scheduled for Sunday, November 30
Rain Date: Sunday, December 7·
- Our Grand Marshalls this year are Jan and Don Preston. Our theme is Service to the Community, which honors a passion shared by the Preston family. Join us in celebrating those who care for neighbors in Beverly and around the globe.
- US Postal letter carriers will collect children’s letters to Santa Claus along the parade route.
- There’s only one Santa Claus, and his arrival highlights the end of the parade. Please don’t confuse the kids with any imposters!
Check-In and Staging Location
Beverly High School Parking Lot
100 Sohier Road, Beverly, MA 01915
Parking
Parking is available at the Beverly Middle School, 502 Cabot Street. It’s a ten-minute walk from BHS – just 0.5 miles
Start Time
Beverly High School parking lot opens at 10 a.m. Parade vehicles only.
Uniformed volunteers will direct you to your staging section
Step off at 1:00 p.m.
Restrooms are available at Beverly High School
Parade Route
1.8 miles on flat, paved city streets. No significant hills
From BHS, the parade travels down Herrick Street, left on Cabot Street, right on Railroad Ave at City Hall, and ends at the Beverly Depot.
Parade End Location
Beverly Depot MBTA Commuter Rail Station
10 Park Street, Beverly, MA 01915
Bus transportation back to Beverly High School is provided
If you depart in your own parade vehicle, you will be directed to leave from Beverly Depot after exiting the parade route
No pick-up vehicles are permitted at the finish area, except for marching band buses.
Breakdown of floats should be done at Beverly High School
Parents may pick up children at Beverly High School
Broadcasts
For those who can’t attend in person, the festivities will be live-streamed on BevCam. Invite family and friends to view our celebration. After the parade, be sure to watch a recording of the broadcast – see our Parade website or Facebook page.
Miscellaneous
The parade route and access roads will be closed on the morning and afternoon of the event. The Sohier Road access from Route 128 to Beverly High School staging area will remain open all day. Thanks to Beverly Police Department for traffic control and public safety.

