October visitation increased 11.9% over 2025, while Halloween drew a record 195,827 visitors during Salem’s 400th anniversary year.
SALEM — Destination Salem announced today that the city of Salem, Massachusetts, welcomed a record-breaking 1,592,896 visitors during October 2026, an 11.9% increase over the previous year, according to data from Placer.ai. The milestone represents nearly 170,000 additional visitors compared with…






