Introduction of digital pass platform will modernize an outdated system for non-resident beachgoers.
Mayor Greg Verga announced the launch of a new online reservation and payment system for
non-resident beach parking for the 2022 beach season. The City of Gloucester will utilize Yodel, a
parking management platform, to allow non-resident beachgoers to reserve and pay for their parking
space at City beaches up to ten days in advance.
This innovative technology will streamline the parking procedure for all visitors to Gloucester’s beaches.
Modernizing our systems and creating new efficiencies will address several of the concerns of our
residents and improve everyone’s beach-going experience.
“This is a major step towards modernizing and advancing an outdated and inefficient system for both
resident and non-resident beachgoers,” said Mayor Greg Verga.
Yodel will serve as a digital pass platform and bring a modern solution to the beach parking
management system. Non-resident beach visitors will be able to reserve parking in advance to guarantee
a space while reducing traffic and improving service.
This is an improvement from the traditional first-come-first-serve, on-site cash payment that has been
the norm for decades at City beaches. Non-resident beach stickers will no longer be available, and
reservations are nonrefundable.
“This will improve access for non-residents visitors and ease the delays and traffic that our residents
typically face,” said Verga.
There will be no significant changes to the resident beach sticker process, and no reservations will be
required for residents.
Residents can learn more about purchasing a beach sticker and the new online application option at the
City’s website: https://www.gloucester-ma.gov/654/Beach-Sticker-Application.
For more information about Yodel, please visit: https://www.yodelpass.com/.
About The City of Gloucester, Massachusetts
America’s oldest seaport, the City of Gloucester is known throughout the world as an authentic, working
waterfront community, a place of spectacular natural beauty, and home to a diverse population of
approximately 30,000 residents. Its sharp focus on economic development has helped build its
reputation as the ideal location to live, work, and play. An important center for the fishing industry,
Gloucester is also proud of its vibrant cultural life and rich art heritage. Gloucester is a destination for
thousands of visitors who visit the harbor and its beaches during the summer months. The City will be
celebrating its 400th Anniversary in 2023. For more information please visit www.gloucester-ma.gov.
