WHEN: Friday, February 11 through Sunday, February 13
WHAT: Salem once again shows it knows how to make a fun event out of Valentine’s Day shopping. Now in its 20th year, Salem’s So Sweet Chocolate & Ice Sculpture Festival is a city-wide celebration of delectable chocolate, sparkling and lit ice sculptures, and Valentine’s Day shopping.
Special Events During Salem’s So Sweet:
Ice Sculptures: Friday, February 11 and Saturday, February 12
The popular ice sculpture and illumination feature is bigger than ever this year, with a record-breaking 37 ice sculptures planned, and TWO nights of illuminations. A special sneak peek with a limited number of sculptures will be illuminated on Friday night on the Essex Street Pedestrian Mall and Lappin Park only, and on Saturday night all of the sculptures will be lit. Sculptures will be illuminated by Retonica between 5:00 p.m. and 9:00 p.m. both nights, weather permitting. Some of the sculptures this year range from a unicorn to the Staypuft Marshmallow Man to Mary Spencer (founder of Ye Olde Pepper Companie) to the ever-popular Olaf. Map is available here.
Chocolate Hearts Challenge
Saturday, February 12 and Sunday, February 13
The “Chocolate Hearts Challenge” is a points-driven game where customers can scan a unique QR code posted near a business point of sale to be entered for a special prize package. A purchase by the customer is not required but is highly encouraged. The game will be managed by the Destination Salem mobile app.
FMI: Visit www.salemsosweet.com
MEDIA CONTACT:
Kylie Sullivan, Director, Salem Main Streets, 978-744-0004, kylie@salemmainstreets.org
